Learning outcomes
Introduction to international marketing
Benefits and drawbacks of international marketing
Implications of the global market for businesses in Northern Ireland
Implications of the global market for businesses in Northern Ireland activity
Opportunities and competition in international marketing created by technology
Cultural dimension of international marketing
Glossary

International Marketing

Benefits and drawbacks of international marketing

The following statements are either benefits or drawbacks of international marketing. Read each statement and then click on the thumbs up symbol if you think it is a benefit or on the thumbs down symbol if you think it is a drawback.

When you have completed the activity click Submit.





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