Cultural dimension in international marketing Definition Culture refers to the beliefs, values and traditions held by a certain society. |
A business involved in international marketing has to take into account the culture of the country in which they are operating. Behaving in a way that causes cultural offence can be very damaging for a business - causing it to lose customers. Read the examples below, select the corresponding word provided and drag it to the correct example, to explain some aspects of the cultural dimension of international marketing. Click on Submit when you have finished. | 
