Learning outcomes
Introduction to international marketing
Benefits and drawbacks of international marketing
Implications of the global market for businesses in Northern Ireland
Implications of the global market for businesses in Northern Ireland activity
Opportunities and competition in international marketing created by technology
Cultural dimension of international marketing
Glossary
International Marketing
Glossary
International marketing/ Global marketing/ Globalisation:
alternative terms that describe the situation where a firm sells or produces products/services in more than one country throughout the world
Economies of scale:
when the average cost per product decreases as output increases. This means a large firm can produce goods more cheaply than a smaller firm
Implications:
the consequences of a particular course of action
(c) learnthings ltd 2002
