Learning outcomes
Introduction
Stages of the product life cycle activity 1
Stages of the product life cycle activity 2
Stages of the product life cycle activity 3
Extension strategies
Conclusion
Glossary

Product Lifecycle

What is the lifespan of a typical product?

All products have different lifespans, for example, an item of "trendy" clothing will have a very short lifespan, while other products may have a very long lifespan.

Study the pictures below and consider how long their lifespan is (or has been). Now, move your mouse over each picture to find out if it has/had a long or short lifespan.

Mouse over the images to see the lifespans.

Every product goes through various stages in its lifespan, and as time passes the product moves from one stage to the next. This can be shown on a product life cycle graph.





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